{"title":"BM1","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBM1 is a full Embrace room divider system — a floor-to-ceiling oak and steel module that you can build out with the widest range of Embrace accessories, so the divider fits how you actually live. Use it to shape an entry zone, a workspace or a proper TV setup in an open room, without putting up walls or filling the space with heavy furniture. Add a TV mount, a few shelves, some hooks or a light, and change the setup whenever your routines do. BM1 brings structure to a room without closing it off — it just gives the space a clearer rhythm.\u003c\/p\u003e","products":[{"product_id":"alva-s-hook-bm1-bm2-stainless-steel-2-pcs","title":"Alva | S-Hook \/ BM1 \u0026 BM2, Stainless Steel, (2 pcs)","description":"\u003cp\u003eA polished steel S-hook for Embrace, sold as a pair. Works with both BM1 and BM2 — hang it on a shelf, coat rack, or directly in the module for cups, cables, or small accessories.\u003c\/p\u003e\n\u003cp\u003eNo installation needed. Move it freely across the system as your needs change.\u003c\/p\u003e","brand":"WoodUpp","offers":[{"title":"Default Title","offer_id":47892486979771,"sku":"3721","price":19.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6414\/8411\/files\/3721_embrace_alva_s_hook_stainless_steel_01.jpg?v=1780304713"},{"product_id":"alva-wire-hook-bm1-stainles-steel-long-3-pcs","title":"Alva | Wire Hook \/ BM1, Stainles Steel, Long (3 pcs)","description":"\u003cp\u003eA polished steel hook for Embrace BM1, sold in a pack of three. At 24 cm, it has enough clearance for coats, bags, and bulkier items that need space from the module face.\u003c\/p\u003e\n\u003cp\u003eNo drilling, no tools. Adjust height along BM1 and move whenever your setup changes.\u003c\/p\u003e","brand":"WoodUpp","offers":[{"title":"Long (3 pcs)","offer_id":47892487012539,"sku":"3715","price":39.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6414\/8411\/files\/3715_embrace_alva_wirehook_long_stainlesssteel_01.jpg?v=1780304729"},{"product_id":"alva-wire-hook-bm1-stainles-steel-short-3-pcs","title":"Alva | Wire Hook \/ BM1, Stainles Steel, Short (3 pcs)","description":"\u003cp\u003eA compact polished steel hook for Embrace BM1, sold in a pack of three. At 9.8 cm, it suits lighter daily items — keys, headphones, small bags, anything you grab on the way out.\u003c\/p\u003e\n\u003cp\u003eNo drilling, height-adjustable along BM1. The shorter of the two Alva Wire Hook sizes.\u003c\/p\u003e","brand":"WoodUpp","offers":[{"title":"Short (3 pcs)","offer_id":47892487045307,"sku":"3716","price":39.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6414\/8411\/files\/3716_embrace_alva_wirehook_short_stainlesssteel_01.jpg?v=1780304745"},{"product_id":"embrace-room-divider-basic-module-1-bm1-236-252-cm","title":"Embrace | Room Divider \/ Basic Module 1 (BM1), 236-252 cm","description":"\u003cp\u003eEmbrace BM1 is a floor-to-ceiling room divider in natural oak veneer and brushed stainless steel — light architecture that creates zones and flow without closing off the room.\u003c\/p\u003e\n\u003cp\u003eMount it in an hour. Adjust in minutes. Add shelves, hooks, and a TV mount from the Nell and Alva series. No drilling required.\u003c\/p\u003e","brand":"WoodUpp","offers":[{"title":"BM1 \/ 236-252 cm","offer_id":47892491075771,"sku":"3701","price":400.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6414\/8411\/files\/3701_embrace_bm1_2360-2520mm_01_c499edad-28db-44b4-b696-696a1d705483.jpg?v=1780318702"},{"product_id":"embrace-room-divider-basic-module-1-bm1-286-302-cm","title":"Embrace | Room Divider \/ Basic Module 1 (BM1), 286-302 cm","description":"\u003cp\u003eEmbrace BM1 is a floor-to-ceiling room divider in natural oak veneer and brushed stainless steel — light architecture that creates zones and flow without closing off the room.\u003c\/p\u003e\n\u003cp\u003eMount it in an hour. Adjust in minutes. Add shelves, hooks, and a TV mount from the Nell and Alva series. No drilling required.\u003c\/p\u003e","brand":"WoodUpp","offers":[{"title":"BM1 \/ 286-302 cm","offer_id":47892491731131,"sku":"3702","price":369.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6414\/8411\/files\/3702_embrace_bm1_2860-3020mm_01_760d3918-251d-4707-a498-98fb95a72786.jpg?v=1780318684"},{"product_id":"nell-metal-shelf-bm1-beige-63-x-13-4-cm","title":"Nell |  Metal Shelf \/ BM1, Beige, 63.5 x 13,4 cm","description":"\u003cp\u003eA single open shelf for Embrace BM1 — 63.5 cm wide, 2mm powder-coated steel. Clean and flat, with room for décor, books, or a speaker alongside whatever you reach for daily.\u003c\/p\u003e\n\u003cp\u003eMounts directly onto BM1 without tools. Height-adjustable, no drilling needed.\u003c\/p\u003e","brand":"WoodUpp","offers":[{"title":"Default Title","offer_id":47892570144955,"sku":"3712","price":75.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6414\/8411\/files\/3712_embrace_nell_metalshelf_beige_01.jpg?v=1780307732"},{"product_id":"nell-coat-rack-bm1-beige-63-5-x-24-cm","title":"Nell | Coat Rack \/ BM1, Beige,  63,5 x 24 cm","description":"\u003cp\u003eA coat rack for Embrace BM1 — 2 mm powder-coated steel with brushed stainless S-hooks. Mounts without drilling and gives you a practical place for coats, bags, and everyday items.\u003c\/p\u003e\n\u003cp\u003e63.5 cm wide, height-adjustable along the module. Turns BM1 into a complete entry or wardrobe zone.\u003c\/p\u003e","brand":"WoodUpp","offers":[{"title":"Default Title","offer_id":47892570308795,"sku":"3709","price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6414\/8411\/files\/3709_embrace_nell_coathookrack_beige_01.jpg?v=1780307749"},{"product_id":"nell-double-metal-shelf-bm1-beige-31-7-cm","title":"Nell | Double Metal Shelf \/ BM1, Beige, 31,7 cm","description":"\u003cp\u003eA compact double-level shelf for Embrace BM1, made from 2 mm powder-coated steel. Two surfaces in a 31.7 cm footprint — useful for keys, small plants, or daily items.\u003c\/p\u003e\n\u003cp\u003eMounts directly onto BM1 without tools, adjusts in height. The smaller of the two double shelf sizes.\u003c\/p\u003e","brand":"WoodUpp","offers":[{"title":"Default Title","offer_id":47892570865851,"sku":"3711","price":75.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6414\/8411\/files\/3711_embrace_nell_doublemetalshelf_beige_01_8e5de065-f601-499b-9788-4c416109d3c5.jpg?v=1780315722"},{"product_id":"nell-double-metal-shelf-bm1-beige-63-5-cm","title":"Nell | Double Metal Shelf \/ BM1, Beige, 63,5 cm","description":"\u003cp\u003eA double-level shelf for Embrace BM1 in 2 mm powder-coated steel. Two surfaces at 63.5 cm wide — enough for books, a plant, or display items alongside each other.\u003c\/p\u003e\n\u003cp\u003eMounts onto BM1 without tools, adjusts in height. More surface area than the compact version.\u003c\/p\u003e","brand":"WoodUpp","offers":[{"title":"Default Title","offer_id":47892570931387,"sku":"3710","price":89.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6414\/8411\/files\/3710_embrace_nell_doublemetalshelf_beige_01_c04cb63c-bcdd-479c-86aa-c07171e10c7c.jpg?v=1780315707"},{"product_id":"nell-tv-mount-bm1-beige-64-x-44-cm","title":"Nell | TV-Mount \/ BM1, Beige, 64 x 44 cm","description":"\u003cp\u003eA height-adjustable TV mount made for Embrace BM1 — no wall required. The 1.5mm steel plate holds screens from 26 to 75 inches.\u003c\/p\u003e\n\u003cp\u003eYour TV becomes part of the architecture, not the other way around. No holes in the wall, no commitment to one layout.\u003c\/p\u003e","brand":"WoodUpp","offers":[{"title":"Default Title","offer_id":47892571586747,"sku":"3705","price":135.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6414\/8411\/files\/3705_embrace_nell_tvmount_beige_01.jpg?v=1780307882"},{"product_id":"vala-mirror-bm1-d54-cm","title":"Vala | Mirror \/ BM1, D54 cm","description":"\u003cp\u003eA Ø54 cm round mirror for Embrace BM1 — glass, TPV straps, and powder-lacquered steel. Height-adjustable by ±20 cm via the light beige straps. No wall drilling, no permanent fixing.\u003c\/p\u003e\n\u003cp\u003ePlace it for a dressing moment, an entry check, or just to open up the space. Move it when the room changes.\u003c\/p\u003e","brand":"WoodUpp","offers":[{"title":"Default Title","offer_id":47892591902907,"sku":"3717","price":135.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6414\/8411\/files\/3717_embrace_vala_mirror_01.jpg?v=1780309017"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6414\/8411\/collections\/3701_embrace_bm1_2360-2520mm_01-2932035.jpg?v=1780309177","url":"https:\/\/woodupp.ae\/collections\/bm1.oembed","provider":"WoodUpp Middle East L.L.C-FZ","version":"1.0","type":"link"}